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At the Ajman Tourism Development Department (ATDD), our principal strategy is, in accordance with the directives set out by the Government of Ajman, to highlight Ajmans unique tourist attractions and promote its tourism potential at a local, regional and international level.

At the heart of our mission is a desire to instil the image of Ajman as an emirate with rich tourist, natural and cultural components, helping us to boost investment, raise the profile of our unique tourist destination and continually increase the number of visitors going forward.

We draw from the unique potential offered by Ajman as one of the Emirates leading tourism destinations, and harness key opportunities in rapidly-growing international markets, to continue our growth trajectory in line with our strategic objectives of achieving Ajman Vision 2021.

We acknowledge the vital role our shareholders and stakeholders play in building a destination, and industry, which reflects the true spirit of modern Emirati hospitality our participation in major tourism projects, activities and operations comes in line with our commitment to ensuring the creation of lasting long-term, sustainable value for our shareholders, stakeholders and the economy.

Through strategic partnerships, the ATDD aims to increase the awareness of Ajman and highlight its wide range of diverse tourism offerings, as well as enhance engagement, cooperation and bilateral relations. Our strategic goals also include enhancing corporate identity, maximising investment in the tourism sector, and developing tourism legislation, standards, marketing systems and infrastructure.

Thanks to the continued efforts of our staff, partners and shareholders, along with our unique vision and commitment to generating sustainable value, we progress year on year, promoting the emirate in fulfillment with our vision, mission and values.


HE Saleh Mohamed Al Geziry

Director General